The most controversial example of universities and the NCAA using the images of athletes to make money is with video games, most notably EA Sports's popular NCAA Football franchise. ... While there is a rule against using player names, EA Sports gives users the option to upload rosters with the players named (Thomas). ... While it is difficult to quantify the amount of royalties that a college athlete would receive, the NFL Player's Union received $35 million in royalties from EA Sports in 2008. ... Several players who were paid by former sports agent Josh Luchs say that they accept...

• Word Count: 1303
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

The points on each side of the debate are valid, college sports are designed for amateur student athletes. But, when it comes down to the primary bread-winning sports (revenue producing), namely football and men's basketball, the debate gets more heated. The business of college sports becomes part of the pivotal policy making decisions of the regulatory bodies who legislate college sports and ultimately its participants- athletes and coaches, especially when it comes to football and basketball. ... "By the 1980s, intercollegiate basketball was one of the favorite sports in the nation. ......

• Word Count: 3112
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

Steroids in sports is an epidemic among players trying to gain an edge, which leads to increased usage of steroids. ... The NFL doesn't even test for HGH (human growth hormone) which helps people put on significant weight in a short time. ... Sports like baseball have had a long history of rampant steroid use and have taken effective action since they first discovered the problem. However, because of their ineffective testing NCAA football unlike most sports, has not yet discovered the full extent of their steroid problem. ... I believe that steroid use is clearly wrong in sports, and is...

• Word Count: 1464
• Approx Pages: 6
• Grade Level: Undergraduate

While the NFL apparently continues to offer the most popular consumer sports product, the league continues to face ongoing marketing challenges in four different areas; Broadcast media, licensing and sponsorship, consumer diversity and youth participation. ... This year in baseball, the ultimate large capital sports franchise, the New York Yankees under the ownership of George Steinbrenner, didn't just negotiate a blockbuster deal for the broadcast of the Yankees without the MLB; he actually created his own network for the sole purpose of broadcasting Yankee games, and the NBA's...

• Word Count: 2310
• Approx Pages: 9
• Grade Level: Undergraduate

Next, in looking at the threat of substitutes, we can conclude that it is moderate because of the many different types of entertainment available, be it other activities or sports. ... There are may other segments of the sports industry that a consumer can enjoy. ... The league needed to start up strong and because of its quick development and implementation; it was not as organized and well thought out as people thought. ...

• Word Count: 1461
• Approx Pages: 6
• Grade Level: Undergraduate

The real strength of dove commercial for men invokes a sense of integrity, masculinity, caring, the aspects of fatherhood and how people view father's role in the family unit. ... Spot Trender, a research company [who did a study to see how people view the commercial concluded that,] "How viewers reacted to big Super Bowl commercials second-by-second. ... He is a sports broadcaster, uses the product and it's a father too so what is not to like or to believe in it. ...

• Word Count: 943
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

Since the illness has closely been related to athletes who partake in high contact sports such as boxing, American football, soccer, and hockey, CTE became a very popular topic within professional leagues. ... The findings on Seau were similar to autopsies of people with exposure to repetitive head injuries. ...

• Word Count: 1633
• Approx Pages: 7
• Grade Level: Undergraduate

A manager's personality is to focus his or her energy through three common elements: (1) goals and objectives, (2) limited resources and (3) people. ... Zaleznik discusses how often the conception of leadership is attached to mystical beliefs in which only great people are worthy of the drama of power and politics. ... Leader work is considered high-risk that includes projecting their ideas or solutions in ways that excite people and inspire them to jump on board. ... Managers like to work with other people to accomplish goals. However, they like to do so while maintaining a low level of ...

• Word Count: 4368
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate