1. Michael Jordan and the new global capitalism
"Blue Ribbon Sports" was what they named their little new company. ... But by the 1990s, when it was worn by Knight endorsers Michael Jordan, golfer Tiger Woods, and tennis champion Pete Sampras, among many others, the Swoosh had become the most recognizable commercial logo in global sports. ... Her design made it possible for people in faraway lands whose languages did not easily translate the word Nike to identify Nike products simply by the Swoosh. ... Knight had discovered that endorsement by sports champions, the most universally recognized celebrities, was the most effective marketing p...
- Word Count: 1589
- Approx Pages: 6
- Grade Level: Undergraduate