Television is a marketing tool that contributes to the amount of the money an athlete receives is media exposure. ... If an athlete is a media favorite, his exposure can be maximized and his opportunities expand, regardless of skill. ... As Michael Butcher, a contributing author for European Magazine illustrated, " television has changed the way we perceive sports, it has also turned it into a goldmine. ... Those that are favorite of the media attention are guaranteed wealth, regardless of individual performance. ... This ensures that the athlete will continue to profit long after he or she ...

• Word Count: 951
• Approx Pages: 4
• Grade Level: Undergraduate

And as a result of these stories hitting the media, schools began monitoring student progress more closely. ... The team's roster consisted of thirteen players whom were all attending the university on fully paid sports scholarship. In 1997 the team won the collegiate sports highest award, the Division One Basketball Tournament Championship. ... (The majority of schools have established an academic average of 2.00 as suitable for participation in sports programs.) ... Learning institutions, which have sports programs, will be required to report directly to the commission on a quarterly...

• Word Count: 1304
• Approx Pages: 5
• Grade Level: Undergraduate