While the NFL apparently continues to offer the most popular consumer sports product, the league continues to face ongoing marketing challenges in four different areas; Broadcast media, licensing and sponsorship, consumer diversity and youth participation. Broadcast Media The NFL relies on several different types of broadcast media to get their product to the target audience. ... In the future, television needs to continue to play a dominant role in displaying the NFL product and the league should continue to get larger and larger contracts to maximize the revenue generated by the sixt...

• Word Count: 2310
• Approx Pages: 9
• Grade Level: Undergraduate

The points on each side of the debate are valid, college sports are designed for amateur student athletes. But, when it comes down to the primary bread-winning sports (revenue producing), namely football and men's basketball, the debate gets more heated. The business of college sports becomes part of the pivotal policy making decisions of the regulatory bodies who legislate college sports and ultimately its participants- athletes and coaches, especially when it comes to football and basketball. ... "By the 1980s, intercollegiate basketball was one of the favorite sports in the nation. ......

• Word Count: 3112
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

Next, in looking at the threat of substitutes, we can conclude that it is moderate because of the many different types of entertainment available, be it other activities or sports. ... There are may other segments of the sports industry that a consumer can enjoy. ... Every week there seemed to be a new announcement, as the team at XFL, partly because of strategy and partly because of new issues arising every week wanted to create a buzz and receive plenty of media coverage. ...

• Word Count: 1461
• Approx Pages: 6
• Grade Level: Undergraduate

According to PR newswire, [believe that] "86% of men say that the idea of masculinity has evolved (2) (compared to their father's generation), but believe that the way masculinity is viewed in media has not caught up [and also] to celebrate an evolved vision of masculinity. ... Michael Kimmel, "The research revealed that while protecting and caring for others has always been important to men, what that means to his masculinity has changedThe study revealed key insights such as: 86% of men say that the idea of masculinity has changed versus their father's generation , 9 out ...

• Word Count: 943
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

1a. Discuss Zaleznik's basic premises and set forth the criteria he presents which distinguish a manager from a leader. In "Managers and Leaders: Are They Different?" Abraham Zaleznik presents five main characteristics that distinguish a manager from a leader. Zaleznik discusses the process of see...

• Word Count: 4368
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate