" Thus, more people focus on hockey than baseball and more media coverage is focused on hockey because there is seven NHL teams spread out all across the country along with many minor league affiliates as well. If the Blue Jays weren't owned by Rogers Communications there probably wouldn't be much media coverage besides the local networks in Ontario. ... The media coverage has also declined regarding the population decreasing in baseball. Media coverage of baseball in Canada was really big around the early 90s when the Jays were hot and winning World Series but after that just...

• Word Count: 1354
• Approx Pages: 5
• Grade Level: Undergraduate

While the NFL apparently continues to offer the most popular consumer sports product, the league continues to face ongoing marketing challenges in four different areas; Broadcast media, licensing and sponsorship, consumer diversity and youth participation. Broadcast Media The NFL relies on several different types of broadcast media to get their product to the target audience. ... In the future, television needs to continue to play a dominant role in displaying the NFL product and the league should continue to get larger and larger contracts to maximize the revenue generated by the sixt...

• Word Count: 2310
• Approx Pages: 9
• Grade Level: Undergraduate