1. Bryant & Nike
What to do when the celebrity spokesperson a company executive hires undergoes a rapid and unexpected change of his image in the context of the modern media, because of circumstances beyond company control. ... The recent allegations regarding sexual assault made about Bryant in the media and through the judicial system have completely altered Bryant's image. ... Nice Guy" ABCNews.com) "The image was of a perfect role model, a superstar athlete who didn't have a parking ticket, the all-American boy and now, well, that image is tarnished," said Bob Williams, chief executive of Bu...
- Word Count: 1138
- Approx Pages: 5
- Grade Level: Undergraduate