For companies operating in many countries, however, understanding and serving the needs of consumers can be daunting. ... Marketers must decide on the degree to which they will adapt their products and marketing programs to meet the unique needs of consumers in various markets. ... On the other hand, adapting marketing efforts within each country results in products and programs that better satisfy the needs of local consumers. ...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate