In the traffic environment one aspect that occupies several disciplines is the aspect of traffic safety. All disciplines have to think about that different traffic safety measures have other effects than just reducing the risk of being killed or injured, such as increased travel time, inconvenience, environmental impact, etc. The dividing line between economist and other researchers is that economists study to what limit it is possible for the individual to give up money and wealth in order to improve traffic safety, like the relation between the increase in utility from the safety improvement...

• Word Count: 4198
• Approx Pages: 17
• Grade Level: Undergraduate

Figure 1: UK cycling trend Source: Data provided in National Travel Survey (DfT, 2012) Cycling is increasingly being recognized as a sustainable mode of transport which is clean, and thus, an alternative to the car for short distances in urban areas (Scottish Government, 2010). ... Figure 2: Average number of trips by mode Source: data provided in National Travel Survey (DfT, 2012) Therefore, reducing the number of short trips made by automobile, which can be made by cycling, can greatly improve societal wellbeing through constant exercising and improve physical fitness; reduce vehicle emissi...

• Word Count: 3096
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate