The third level is called conscious competence, and this means that one knows the cultural differences, and they are trying to adjust their behavior to match those around them, but they have to make a conscious effort to match their behavior to others instead of doing it subconsciously. ... Again, Peter didn't know it was socially unacceptable to talk about this in class and his students put their heads down and became silent again. ...

• Word Count: 1732
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

These include language, religion, social norms and values, education and living style. ... "The classic anthropological theory suggests that while all human behaviors, including market behaviors, take place within a cultural context, human beings are able to influence and even change, through their behaviors, the cultural context within which their behaviors take place." ... First, culture defines acceptable purchasing and product-use behavior for both consumers and business. ... Many of the time, the wrong research is undertaken, as with the example below: "Unilever introduced a super conc...

• Word Count: 2515
• Approx Pages: 10
• Grade Level: Undergraduate