Cannondale Corporation Case Analysis Strategic Profile Cannondale is a product differentiator due to their expertise and innovation in aluminum composite material design and fabrication. Cannondale is based on a vertical integration business strategy, whereas most of its competitors utilize market development and segmentation strategies to increase market share or specialization and single-channel distribution. Cannondale's management is supportive and responsive to any changes in their policies, procedures, and strategies. The management team is bound by 10 principles established...

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• Approx Pages: 14
• Grade Level: Undergraduate