1. Ideology and Hegemony in Advertising
The woman is depicted as being submissive, obedient and readily available whilst the man is shown to be dominant and gaining the object of his desire. ... The exploited female is depicted as an object. Sexual, fragile, needing to be dominated by the authorial male, she is employed to appeal and provide for the predominantly young male audiences "male gaze"; selling products through the means of sex....
- Word Count: 691
- Approx Pages: 3
- Has Bibliography
- Grade Level: Undergraduate