The depiction of men in advertising, according to my observations of several men-targeted magazines, is quite different in almost every regard; where women are seen as sex-objects and/or artificial, men are portrayed as confident, self-reliant, and successful. ...
The young worker imagines how they snuggle together at night and "he [can] feel the bond between the woman and himself" (542) that exists only in his objectified version of her as a sex object not a real person. ... Lessing's message is that Tom only has positive feelings towards the woman on his own terms as he objectifies her in his estimation of her as a sex object satisfying his fantasy. ... In the story, women are objectified as one would think of weather, as an object and not a person, and the men treat the woman with equal contempt each in his own way. ... Consequently, h...
In the advert there is usually a reference to the ideal consumer of the advertised object. ... Sex is a prominent symbolic element in ads, especially in magazines. ... Hoyer and MacInnis define attitude as the total evaluation that is made on an object, issue, person, issue or event. ... Modernist advertising was characterised by its stereotypical portrayal of the sexes. ... Modernism clearly defines gender differences between the sexes. ...
The media itself is a powerful and pervasive mode of communication and in today's society it not only shapes people's perception of gender but also reinforces the gender sex roles of society. ... One must firmly agree that women are not only under represented in the media but the media reinforces prejudiced sex roles. ... Since majority of the media representations of women are sex based, men will continue to view women as sex objects that they have an obligation to posses and conquer. ... The media reinforces the warped ideas that women provoke rape by their appearance and behavior ...
People think the phrase "sex sells" says its all, but does it? ... Advertising involves all sorts of interconnected relationships, the relationships between objects and people, how we use certain symbols to show that relationship, the symbolism and the power it has, and most important communications and satisfactions (Monk-Turner, 2007). ...
