1. Advertising and Its Use in the Shaping of Consumer Gender Identities
They oversee all the function operated toward the success of the advert as well as the maintenance of the Brand image. Brands of cosmetic products have the targeted consumers whose loyalty they wish to keep?. ... The process will be that of setting a mood that will affect the reader, that will stay imprited the affective system. ... Marketing activities carried the same message stereotyping men as the producers and women as the consumers. ... In the 1960s women made it clear that they were not going to be kept indoors. ...
- Word Count: 1975
- Approx Pages: 8
- Grade Level: Undergraduate