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1. Introduction 1.1 Background In the course of the most recent years it has gotten to be basic that some huge leading firms are extending their products in a lot of nations and becoming tremendous both in size and financially. Something intriguing can be found is the point at which these sorts of firms need to achieve another market far from the local market, the marketing managers need to settle on the decision either to take a similar strategy as the one implement in their local market or to change it to fit in with the host nation. At the point when picking the universal marketing strategy...
