And that is the immediate goal of advertising: to tug at our psychological shirt sleeves and slow us down long enough for a word or two about whatever is being sold"" (137). Time magazine is a great choice because everyone can relate to many diverse articles and the material is fairly neutral. ... The need to nurture goes hand in hand with affiliation. ... The targeted audience can never feel bad about doing something good, right? ... The picture of the little girl smiling with the quote "Life skills are a main ingredient in every Girl Scout cookie,"" gives you the want to guide the child, whi...

• Word Count: 843
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

Richard Koch defines a brand in modern day society as: - "A visual design and/or name that is given to a product or service by an organization in order to differentiate it from competing products and which assures consumers that the product will be of high and consistent quality" The brand image of a product has to be able to build a "relationship" with its consumers to assure product consumption, the stronger the message of quality and satisfaction guaranteed the more likely the brand will be chosen when making a choice between two similar products. ... It was a story, people became fam...

• Word Count: 2584
• Approx Pages: 10
• Grade Level: Undergraduate