They argue that the media have the potential power to be agenda setters. ... It is through these characteristics, that the mass media gains such enormous power, being able to manage, alter, and marginalise public opinion. "This means, in practice, that the mass media are not like any other business or service industry, but can carry out some essential tasks for society, especially in the cultural and political arena" (Quote from McQuail in Schultz, J 1994; 21). ... This increases their influence and power they hold over politicians and the populace. The majority of the media's...

• Word Count: 2440
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

The above quote, which essentially sets the stage for the entire episode, both debunks older theories of culture and consumption, and offers support for modern anthropology's current views on the matter. ... The reason that this metaphor is problematic is that it fails to acknowledge the power that culture has had with regards to our acceptance or denial of drugs. ... Clearly in this case the worldview that only the dredges in society used drugs could not be substantiated, and with the gradual acceptance of those who hold the power in the country, (and I personally assume their use of i...

• Word Count: 1848
• Approx Pages: 7
• Grade Level: Undergraduate

This aspect of Piper's culture reflects how, " Male power is constantly perpetuated, for example, in avoiding equal pay and opportunities in legislation; in strengthening the "old boys " network of schools, pubs and clubs (Hearn, Parkin, 1983). " While it is not reasonable to place the entirety of these differences on gender, it is certainly worth note that these persistent issues have become engrained in Piper's Pub culture and reflects the leadership, values, and beliefs that are propagated at this establishment. ...

• Word Count: 2535
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

For example, quoting from the advertising agency Lowe UK's 2002 HSBC television campaign, "In the U.K. it is deemed disrespectful not to finish a meal provided by your host whereas in China, if you do, it is questioning the generosity of your host" Secondly, each element of culture influences each component of the marketing mix. ...

• Word Count: 2515
• Approx Pages: 10
• Grade Level: Undergraduate