I have always been good at communicating and working with people; just two weeks ago I received an internship in New York City with the seventh largest public relations company in the world; Ketchum. ... This, and the fact that I have never taken a marketing class before, are the reasons I am very eager to take Marketing 076. ... Although I have been influenced by marketing strategies and advertising, I know little about how global markets, media and technology, and modern marketing techniques affect companies marketing strategies. ... However, Ford and GM still dealt with customer relation...

• Word Count: 1771
• Approx Pages: 7
• Grade Level: Undergraduate

Marketing puts the customer at the centre of the organisation. ... The marketing mix is defined as "The set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market- (Kotler et al, 1999). ... "Promotion- is an essential element of the marketing mix. ... The activities which relate to McDonald's are advertising, sales promotion and publicity/public relations. ... As a public relations exercise, McDonalds ran full page advertisements in the local...

• Word Count: 2425
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

Consistency of Message Strategy The 2010 Census integrated communications campaign was comprised of advertisements on paid media, public relations practices, partnerships with non-profit and private organizations, and online communication tactics to increase the total number of participation in the 2010 Census and improve the quality of the overall census by increasing the accuracy of patricipants' responses and reducing differential undercount. ... Moreover, the 2010 Census constantly announced the individual and public benefits from participating in the U.S. ... An online campaign woul...

• Word Count: 1366
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

This success has largely been due to a very effective marketing strategy. ... There are four elements that make up McDonald's "Marketing Mix." ... "Customers learn about McDonald's through a mix of Advertising, Promotions, Local store marketing, Sponsorships, Packaging, Public relations, Publicity, and In-store experience" (McDonald's Corporation, 2003). ... McDonald's has a very effective marketing strategy. ... There are ways in which the marketing strategy can be improved on though. ...

• Word Count: 1384
• Approx Pages: 6
• Grade Level: Undergraduate

To present an organization introducing the concept of Internal Marketing we chose the SNCF, the European leading company of the railway sector. ... The social conflict' has virtually upstaged collective bargaining, and has had negative effects both on service quality and on human relations in the company. ... Improved labour-management relations are a prerequisite for achieving the company's business strategies. ... Consequently, the Internal Marketing Department is striving to implement these new principles in its everyday dialogue with labour. ... The discussions allowed staf...

• Word Count: 2130
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate

1.0 Executive Summary The purpose of this report is to firstly discuss the benefits that customers of a hypothetical law firm may seek. Secondly the importance of branding to law firms will be explored, employing the ideas of search, experience and credence goods. 2.0 Report 2.1 Customer benefits The buying process is initiated by an underlying need. The customer is motivated to seek a solution, which satisfies the need or deprivation, be it physical or psychological, and restores a sense of self harmony. Maslow's 'Hierarchy of Needs' (Maslow 1943) describes an...

• Word Count: 2171
• Approx Pages: 9
• Grade Level: Undergraduate

This report focuses on the marketing activities of Domino Pizzas goods and services. 1.1 Role of Marketing 1.2 The importance of having a strategic marketing plan The marketing plan for a business plays a crucial strategic role in the overall success of the business. The vital focus of the marketing plan is the customers. ... It is the role of the marketing plan to make sure a customer base is created and maintained. 1.3 Interdependence of marketing with other key business functions The four main key business functions are operations, marketing, human resources and finance. ... This marketin...

• Word Count: 1311
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

1) Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. ... Within the sales orientation it begins to develop a little bit of marketing strategy (marketing orientation, marketing concept). ... Please describe the marketing mix and give examples for each. ... Promotion strategies: Promotion includes personal selling, advertising, sale promotion, and public relations. ... Purchasers are influenced by the marketing mix: product, place, promotion, and price, all which are controlled by the marketing manager. ...

• Word Count: 2146
• Approx Pages: 9
• Grade Level: Undergraduate

Abstract The goal of this paper is to better understand how advertisers utilize songs and jingles to prompt parents to purchase the child-centric items they're marketing. elements of advertisements such as influence of endorser, good music and slogans play a crucial role in attracting young children towards it. ... Advertisement is one of the effective tools of integrated marketing communication to emotionally motivate consumers to buy the products (Priya, Baisya, & Sharma, 2010). ... This process started off with figuring out the problem statement for the paper which had to be related to...

• Word Count: 1341
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

A record label is a brand or trademark associated with the marketing of music; recordings or videos. ... Performing rights are the right to perform music in a public place. ... A performance is "public" if it takes place in a public place and the audience is outside of a normal circle of friends. ... Public performance also includes broadcast and cable television, radio, and any other transmitted performance of a live song. ... The business manager is the person in charge of making sure that everyone involved in the business is doing the right job and making money, most business managers have...

• Word Count: 2017
• Approx Pages: 8
• Grade Level: Undergraduate

Violation of fundamental rights quite often results to public outcry, which when not answered could result in a public relations disaster. ... Mainly two prongs differentiated the company's strategy: its measure to cut costs through outsourcing to low cost parts of the world; money saved through outsourcing was invested in marketing through celebrity endorsements. ... His main concern was the difference in wage rates between the developed and developing countries, and how large successful companies such as Nike were utilizing that to their advantage by flouting Indonesian labor rules, and...

• Word Count: 1484
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

The Nike stores provide the public with top quality apparel and equipment at "value for money- prices. The store in Glyfada opened in 1998 and employees the following staff: management, cashier, accountant, and sales staff, marketing staff and cleaning staff. ... Human Resource efforts to improve productivity through changes in employee relations rely on "brains and wit- not capital. ...

• Word Count: 2109
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

Junior year, first semester: Intermediate Accounting 1, Principles of Finance, Cost Accounting, Introduction to Marketing, Management and Organization Behavior. ... (www.accounting) Auditing is one of the most important and best known services provided by CPA's in public practice. ... Certified public accountant's have a variety of career paths from which to choose. As a public accounting practitioner, CPA's are proprietors, partners, or staff members of public accounting firms of many sizes and specialties. ... The final promotion is to partner, or owner in the firm, a pos...

• Word Count: 1710
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

She was also very active in Marketing Club, Women's student Association. ... So, the founders are experienced with service operations, public relations, and execution under pressure; educated by Harvard. ... However, I felt their marketing strategy and competition, to be discussed later, outweighs their commitment and passion for the business. ...

• Word Count: 2190
• Approx Pages: 9
• Grade Level: Undergraduate

The public became aware of these hidden messages in 1956 when a public relations agent named James Vicary announced that he had instigated long lines at a New Jersey movie theater concession stand. ... Pratkanis and Greenwald, in their article, "Recent Perspectives on Unconscious Processing: Still no Marketing Applications," identified the following four types of subliminal stimuli: sub-threshold stimuli, masked stimuli, unattended stimuli, and figurally transformed stimuli (57). ... Even though they may not seem obvious, the methods do not use subliminal messages to trick the public, because ...

• Word Count: 2256
• Approx Pages: 9
• Grade Level: Undergraduate

In 1903, the first bike by Harley and Davidson was constructed and was available to the public. ... The creation of demand is to increase marketing and sales for selling and promoting the company's products such as the Harley Davidson Motorcycles, its parts, and accessories, as well as its apparels. ... The leaders that include the chief operating executive paves the way for innovative ideas and thoughts that may increase marketing and sales towards their products. ...

• Word Count: 1886
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

The first ethical issue arose when Toyota withheld the information from the public. It was not until the public became aware of the problems, did Toyota decide to fix them. ... Thereafter, Toyota has to provide better communication to the public when a faulty product is discovered. ... So many corporate functions were involved, including customer service, government relations, vendor management and PR, that one cannot help but attribute the crash of Toyota to systemic management failure (Sullivan, 2010). ... In the field of business and marketing applied research would be better qualified. ...

• Word Count: 2142
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate

Affirmative action in education has been abolished in Texas by court order, and in California and Washington it has been terminated by public referendum [Byb00]. ... " Despite these oppositions, there is overwhelming public support of affirmative action in the workplace. ... RACIAL INEQUALITY IN THE EDUCATION SYSTEM AND WORKPLACE Sixty-five percent of Americans oppose race as a factor in admissions decisions to public universities. ...

• Word Count: 1760
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

There are many fields in different industries that offer internship such as healthcare, retail merchandising, computer science, finance, marketing, administrative work, etc. ... On March 14, I applied at Loyola University at department of Government and Community Relations. ... In addition, the benefits of these two internships are gain valuable experience that relates to your major, learn news kills and competencies, clarify your career goals, build experience on your resume, develop confidence and learn to interact professionally wit peers, learn additional skills such as business writing an...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Undergraduate

More specifically, areas of concern include male/female athlete marketing, perceptions, and pay. ... Certainly a female athlete with such a past would not be judged as mildly, and would most likely never publicly disclose such information in the first place. ... If a female athlete replicated such exploits, the public would swiftly chastise her, making her into a "slut" and anything but someone to be looked up to and admired. ...

• Word Count: 2200
• Approx Pages: 9
• Grade Level: Undergraduate

Motorola has also aggressively licensed its advanced cellular technology to competitors, such as Siemens, helping those companies to get to market faster and developing stronger customer relations. ... A Company called Black Cat was recently appointed by Motorola to develop direct marketing campaigns that promote the company's technology across Europe, the Middle East, and Africa. ... Motorola publishes an annual Global Corporate Citizenship report to communicate their commitment and performance to our stakeholders, customers, consumers, suppliers, non-government organizations, emp...

• Word Count: 1805
• Approx Pages: 7
• Grade Level: Undergraduate