1. Four Elements Of Promotion
• Sales Promotion: Sales promotion is marketing activities other than personal selling, advertising, and publicity that enhance consumer purchasing and dealer effectiveness. ... • Public Relations: Public relations are an efficient, indirect communications channel through which a firm can promote products, although it serves broader objectives than those of other components of promotional strategy. It is the firm's communication and relationships with its various publics, including customers, employees, stockholders, suppliers, government agencies, and the society in which...
- Word Count: 264
- Approx Pages: 1
- Grade Level: Undergraduate