Marketing puts the customer at the centre of the organisation. ... The marketing mix is defined as "The set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market- (Kotler et al, 1999). ... "Promotion- is an essential element of the marketing mix. ... The activities which relate to McDonald's are advertising, sales promotion and publicity/public relations. ... As a public relations exercise, McDonalds ran full page advertisements in the local...

• Word Count: 2425
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

This success has largely been due to a very effective marketing strategy. ... There are four elements that make up McDonald's "Marketing Mix." ... "Customers learn about McDonald's through a mix of Advertising, Promotions, Local store marketing, Sponsorships, Packaging, Public relations, Publicity, and In-store experience" (McDonald's Corporation, 2003). ... McDonald's has a very effective marketing strategy. ... There are ways in which the marketing strategy can be improved on though. ...

• Word Count: 1384
• Approx Pages: 6
• Grade Level: Undergraduate

During the 1960s, McDonald's invested a great deal of capital into advertising and marketing campaigns. ... In 1965, McDonald's Corporation went public, and by 1966 was listed on the New York Stock Exchange. ... Employee Relations It is McDonald's policy to actively promote from within. ...

• Word Count: 3178
• Approx Pages: 13
• Grade Level: Undergraduate