My research for this career project has centered around two careers, public relations and screen writer. ... Public relations managers coordinate the market research, marketing, strategy, sales, advertising, promotion, pricing, product development, and public relation activities (Bureau "Advertising" 1). ... Also, in public relations, substantial travel may be involved. ... Median annual earnings in 2000 for a public relations manager was 52,000 a year ( Editorial 173). ... Seeing that the top public relations managers make this much appears attractive. . ...

• Word Count: 671
• Approx Pages: 3
• Grade Level: Undergraduate

Particularly in America, where the culture of the American Dream and the cult of success are woven into the fabric of our everyday lives, celebrity informs both our sense of individual identity and our relations with others. ... For those running the entertainment industry, stars are investments, integral components of elaborate marketing strategies. ... For the stars themselves, the experience of having a public persona is both a marvelous social opportunity and an enormous private burden. ... Critics, film scholars, and studio publicists view the stars from many angles, as marketing tools, c...

• Word Count: 761
• Approx Pages: 3
• Grade Level: Undergraduate