This success has largely been due to a very effective marketing strategy. ... There are four elements that make up McDonald's "Marketing Mix." ... "Customers learn about McDonald's through a mix of Advertising, Promotions, Local store marketing, Sponsorships, Packaging, Public relations, Publicity, and In-store experience" (McDonald's Corporation, 2003). ... McDonald's has a very effective marketing strategy. ... There are ways in which the marketing strategy can be improved on though. ...

• Word Count: 1384
• Approx Pages: 6
• Grade Level: Undergraduate

At the beginning of the Fair fast food restaurant started operating, it has used to face a lot of issues due to lack of operating experiences, such as poor working conditions and employee relations, lack of team, snags in production, unnecessary movement of materials, and so on. ... Lee, manager of marketing department of Fair fast food restaurant-, we do provide training to new employees conducted by outlet managers. ... Although the most substantial gains of Fair fast food are usually seen in producing food, benefits of scale can be achieved in marketing, sales, distribution, administratio...

• Word Count: 3477
• Approx Pages: 14
• Grade Level: Undergraduate