1. SNCF Essay
To present an organization introducing the concept of Internal Marketing we chose the SNCF, the European leading company of the railway sector. ... The social conflict' has virtually upstaged collective bargaining, and has had negative effects both on service quality and on human relations in the company. ... Improved labour-management relations are a prerequisite for achieving the company's business strategies. ... Consequently, the Internal Marketing Department is striving to implement these new principles in its everyday dialogue with labour. ... The discussions allowed staf...
- Word Count: 2130
- Approx Pages: 9
- Has Bibliography
- Grade Level: Undergraduate