1. Are There Any Reasons Why Marketing Cannot be Audited in the Same Way as Financial Accounts?
This process is also the way companies are able to set and move forward the process of marketing planning. ... Therefore, its broad vision and analysis makes the process exhaustive. ... Although the auditors can collect a vast amount of data directly from the Internet, and therefore without moving from their office, the biggest part of their job is played on the field, gathering data directly from interviews. ... For this reason, the results may be biased and the data collected may drive the auditor in the wrong direction. Moreover, new data sources may appear during the audit and therefore th...
- Word Count: 2153
- Approx Pages: 9
- Has Bibliography
- Grade Level: Undergraduate