1. Fox Entertainment Group (MARKETING MIX)
For example, Fox has just recently launched its prime time reality serious, "Joe Millionaire," which offered a certain uniqueness about it that could not be seen on other networks. ... With a sequel of the popular "Joe Millionaire" in the early stages, look for their television numbers to continue rising. ... Fox has been reporting a loss in this category over recent years, with a devastating 59 million dollar loss in 2001 Fox was looking to generate positive numbers. ...
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- Grade Level: Undergraduate