1. DIRECT MARKETING
Direct mail through the post and mail order catalogues have been utilised for a long time and all are forms of direct marketing. ... Direct marketing became an important force in the UK in the 1950s, but at this stage of its development it was generally concerned with direct mail, mail order and door-to-door personal selling. ... This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... It is now being used increasingly in domestic direct marketing programmes often to follow up' a posted personalised mail shot. .....
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate