1. Advertising: Alcohol - All Fun and Games
The biggest and most specific concern are advertisements that use elements of youth culture, such as animation, music and fashion to create a positive association and affiliation with youth. ... Specifically, one commercial used animations to show a football player pop out of a magazine and use a Budweiser beer bottle cap as a football to play against another animated football team. ... Research shows, "A study on the responses of young people to alcohol advertising found that underage youth are drawn to music, animal and people characters, story and humor in alcohol advertising. ... ...
- Word Count: 1608
- Approx Pages: 6
- Grade Level: Undergraduate