It is a proprietary measure of Research Systems Corporation, and is called ARS Persuasion (Advanced Research System). ... The ARS Persuasion score is: =% Choosing the advertised product after seeing the commercial - % choosing the advertised product before seeing the commercial For example, an ARS Persuasion score of 9.4 could mean that 10% of the people chose the advertised product prior to seeing the commercial, then 19.4% chose the advertised product after seeing the commercial. The ARS Persuasion score is therefore able to show shifts in brand preference caused by the television co...

• Word Count: 2003
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

The elements of the styles of both texts which show how weak this relationship between humanity and the natural world are for Brave New World using Shakespeare, satire, the anti-utopian genre, language, persuasion and propaganda, contrast and duality of character. ... Persuasion and propaganda is evident in the hynopeadic slogans "Ending is better than mending", "Everybody is happy nowadays", "the more riches the less riches" and "A gramme is better than a damn". Persuasion takes a more subtle form in the debate with Mond and the Savage. ... Brave New World the novel uses contrast to further h...

• Word Count: 1991
• Approx Pages: 8
• Grade Level: Undergraduate

One Flew over the Cuckoo Nest plot expresses themes of individuality and rebellion against conformity using the conflict between disciplinarian Nurse Ratched and insubordinate McMurphy. During the time the novel was being written those issues implemented in the theme of the novel were widely pressed in the United States. ... His life and experiences are included in the tone, theme, characters and overall plot of the story. ... This moment in Kesey's life also heavily influenced the theme of the story. ... The reality is that Nurse Ratched managed to conquer by persuasion, without ever ...

• Word Count: 1796
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

This meant an extensive amount of persuasion to propose such a radical plan. The Federalist Papers discusses the editorials and persuasion pieces written by the Founding Fathers to create the democracy of the legislative, executive, and judicial branches that guide the lives of Americans today. ... These three men considered some of the most basic, simple, principle themes of our government today. ...

• Word Count: 1599
• Approx Pages: 6
• Grade Level: Undergraduate

The opinion of her younger sister, Bianca, is the exact opposite throughout most of the film, and it is through the juxtaposition of these two characters that Junger presents the themes of individuality and peer pressure in the film. ... Panning across the width of the road, the camera juxtaposes several frames showing first a group of bubbly teenage girls bouncing to "Barenaked Ladies'" One Week, and then Kat, alone in her car, with a look of utter disdain towards them, "angry chick music of the indie-rock persuasion" blaring unashamedly from the speakers of her car. ... The theme of ...

• Word Count: 2367
• Approx Pages: 9
• Grade Level: Undergraduate

Through the characters of his book, the author makes his persuasions known. ... Dostoyevsky's themes of salvation epitomize traditional desire for religion. ... This might constitute the theme of a new narrative "our present narrative is, however, at an end (Dostoyevsky 630). ...

• Word Count: 1580
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

It was more extensive in its genesis and persuasion. ... In addition, he prefers to depict London at night so that he can emphasize the theme of London's murkiness, which represents a gloomy, dreary city that is full of desolation. ...

• Word Count: 1464
• Approx Pages: 6
• Grade Level: Undergraduate

It is the opposition between the two types of assessment of virtue that is the major theme explored in Socrates' examination of the various positions towards justice. ... After some persuasion by Socrates he nonetheless offers his definition of justice as "what ever is in the interest of the stronger party in a given state. ...

• Word Count: 1667
• Approx Pages: 7
• Grade Level: Undergraduate