In modern media, we are seeing a change in how women are represented and I guess it could be said that the way in which women are portrayed in modern media is a great stride in comparison to the roles that they once had. ... It is also interesting to note that these women always have the perfect or "ultimate" bodies; they are well toned, and have a small waist with large spherically rounded breasts. ... Females are subjected to images of women with the perfect body, the perfect skin, the perfect woman to the point that they might go to extremes to look like the women in the media. ...

• Word Count: 1911
• Approx Pages: 8
• Grade Level: Undergraduate

Sex appeal is one of the most effective forms of advertising in modern popular culture. ... This androcentric view of a woman, measured only by her ability to stimulate and satisfy the male's sexual appetite, continues to perpetuate three specific aspects of our modern Western society: male's dominance over females, the phenomenon of eating disorders among women and the increased amount of violence against women. ... The establishing, by men, of a perfect female physical norm, was simply a solution to the women's movement and reproductive freedom. ...

• Word Count: 1525
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

The ad features a close-up of a beautiful brunette woman with perfect, pink lips and a revealing white tank top, staring directly back into the eyes of the viewer. ... [They] are independent and successful; liberated, yet feminine and romantic; modern, yet traditional (Goldman 1992, 107).... "Cultural ideology tells women that they will not be desirable to, or loved by, men unless they are physically perfect," writes Cortese (Cortese 2008, 59). ... It is that women are supposed to appear as perfect as inhumanly possible, through the purchasing of these products, for the benefit of th...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate

Mulvey specifically addresses the mirror in the Freudian way to mark the place where the ego is simultaneously lost and reinforced, as the reflected image is seen as a more perfect, distinct, removed version of the self. ...

• Word Count: 4301
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate