Introduction Chiquita Brands International is an American producer and distributor of produce, with bananas being its main product. In fact, it is the leading distributor of bananas in the United States. Formerly known as United Fruit Company, Chiquita has been in business for over one hundred years and was a pioneer in the globalization of the banana industry. As one of the first tropical fruits to be internationally traded, over the years bananas have become a cheap way to bring "the tropics" to North America and Europe. Because they have become such a common grocery item, it is e...

• Word Count: 2266
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate

The original vision of the company and its founders is the marketing of a beverage, with the nutritional value of water. ... All employees of both companies must understand the importance of shared views relating to ethics. ... According to author Andrew Dubrin of the text, Applying Psychology and Individual and Organizational Effectiveness, "A value refers to the importance a person attaches to something. " [ ] People are not born with a particular set of values, [ ], values are learned in the process of growing up- many by age 4" (38). ...

• Word Count: 1255
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate