The study attempts to give a general overview of the mass media and communication through a literature review. ... CHAPTER ONE MASS MEDIA, COMMUNICATION AND DEVELOPMENT 'Development' is usually referred to by quantifiable indicators such as Gross National Product (GNP) and per capita income in traditional Social Science literature. ... One of Africa's leading critics and theorists of the mass media, Cehn Chimutengwende (1992) notes: 'The mass media have long been recognized in developing countries as essential auxiliary means of modern economic construction, social and ...

• Word Count: 8649
• Approx Pages: 35
• Has Bibliography
• Grade Level: Undergraduate