In their race for territory, the brands have progressively taken over new spaces, planting their flags on terrain that was previously protected from advertising (public schools, for example). ... The book is divided into four parts: No Space, No Choice, No Jobs, and No Logo. ... The first section of the book, "No Space" deals with the physical and cultural ideas of advertising in the modern world. ... (pp. 204-211) After the extremely gloomy outlook of the first three sections, it's a relief to finally arrive at the fourth, in which Klein deals with the rising tide of opposition to b...

• Word Count: 1843
• Approx Pages: 7
• Grade Level: Undergraduate

In my opinion, the 2013 Toyota Camry advertisement was a very efficient advertisement because it was just about everything Leo Burnett once said an advertisement had to be: "Make it simple. ... Overall, the advertisement is well done; the space is used in an effective way that conveys a sense of uniqueness and of freedom that car owners typically want to feel. ... In my opinion, this advertisement is weak; the background has a lot of different ideas going on. ... Viewing it closely, some people would be able to see how the main colors (blue and orange) complement one another; however, the...

• Word Count: 1007
• Approx Pages: 4
• Grade Level: Undergraduate

Other than the traditional TV commercials and printed advertisements promoting for the product itself, Red Bull has used YouTube channel to broadcast videos from the athletes the company sponsors as well as special events such as Felix Baumgartner's space jump. ... In my opinion, Red Bull gives grade A efforts on integrating these elements into a core marketing communications campaign. ...

• Word Count: 586
• Approx Pages: 2
• Grade Level: Undergraduate

One of my main ideas for placement of products is if Sony had individual sales reps as well as lot more of their products would be sold. ... Online shopping makes it fast and easy especially during holiday seasons a lot of customers would much rather shop from the comfort of their own homes and spaces versus dealing with the mayhem and madness the holiday season brings about to retailers. ... Averaging at approximately 23.3 Million citizens, with the greater part of its overall population being 30 years of age my company would easily be a success. My company specializes in Televisions and elec...

• Word Count: 1485
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

The depiction of men in advertising, according to my observations of several men-targeted magazines, is quite different in almost every regard; where women are seen as sex-objects and/or artificial, men are portrayed as confident, self-reliant, and successful. ... " Such is the case with many of the ads I came across throughout my findings; while the ads certainly possessed a welcomed degree of familiar sociological gender codes and characteristics, there was always another systematic aspect of each ad, signifying a deeper meaning and informing the viewer of an even greater message being...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate

The Internet in itself, has opened up as very important space for progressive and democratic communication. ... The short-term effects of this process at a local and national level have been complex, variable and in my opinion not totally negative. ...

• Word Count: 1561
• Approx Pages: 6
• Grade Level: Undergraduate