As the number of media outlets increase, the ownership is becoming more condensed because of these huge corporate merges that are becoming more frequent. An effect of this control is a reduction in diversity and depth of content that the public as access to, while the corporations and advertisers increase there political and economic power. ... One of the reasons for advertising playing such a big role in society is that for a lot media companies to survive they rely on the money that advertisers bring in. ... The main idea being fed to us is that to be happy we must spend our money now and...

• Word Count: 811
• Approx Pages: 3
• Grade Level: Undergraduate

Breaking the billions of dollars down by the number of people in the American population it would equal out to be 700 dollars of manipulation money spent per person (138). ... He said they do this because they are under a great deal of pressure to increase production each year to be better than the pervious year. ... They did this out pure greed and selfishness to increase sale, no matter how much it would impact society. ... They claim that advertising is being used to increase awareness in society about particular issues. ... Many are intended to increase or establish awareness, to creat...

• Word Count: 1809
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

Today's world puts increasing demands on journalists including tight deadlines and fewer resources available for their use. ... Competition among television and radio stations, and newspaper companies is continuously increasing. ... Possible candidates with less money are easy targets for negative advertising. ... The ability to crush another's public character is more easily accomplished by those that have more money to invest in such activities. ... This is obviously an unfair disadvantage to those candidates with less money available to them. ...

• Word Count: 1129
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

Based on these numbers and the fact that there is not too much competition, it would seem that allocating money to household advertising is a good idea, however, money is tight and we don't have the luxury to test this market. ... If we see an increase in revenue, we can continue to utilize the same channels and perhaps increase our advertising campaign to directly penetrate the household market trough the use of radio and/or TV medium. ...

• Word Count: 651
• Approx Pages: 3
• Grade Level: Undergraduate

With such figures is not surprising that American inputs so much energy and of course money, into this business. Not only American money, but also foreign flows are invested in the US, market. ... Over the years there has been an increase in the exporting of visual entertainment and other cultural products from other countries rather than the US, as well as, an increasing preference by the Western Europe for local entertainment. ...

• Word Count: 770
• Approx Pages: 3
• Grade Level: Undergraduate

This particular article written by Charles Babington has two problems, which are, the federal government's threat to increase taxes and fines on the tobacco industry and the industries practice in their advertising which is targeting underage smokers. ... In addition to the fines, President Clinton may also propose to put a 25-cent-per-pack increase in the Federal tax on cigarettes. ... This money is absorbed into the government and redistributed into society towards other social issues. ... My moral view of raising taxes and issuing fines on tobacco products is that the money should ...

• Word Count: 1000
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

The importance of these specific electronic advancements was prominent in the armies as useful power tools to help mobilize the American nation and increase support for the war [Rob01]. Propaganda was an efficient weapon implemented in America's involvement during the Second World War from 1941 to 1945 to produce and increase support around the war. ... " to promote where workers should invest their money (Poster Campaign). ... Not only was the usage of advertisements beneficial for promoting the war, it also increased sales for many companies. ... The Nation was constantly rem...

• Word Count: 3057
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

1. INTRODUCTION. The main aim of this discussion is to describe and analyse the external environment in which the SABC operates, in order to determine which type of market structure can be found in the market. The South African Broadcasting Corporation (SABC) is South Africa's national public broadc...

• Word Count: 3032
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

The primary purpose of tobacco advertising is to increase revenues, and subsequently profits, for the tobacco company shareholders," stated in Tobacco Advertising Is Harmful to Public Health. When advertising for tobacco companies they must differentiate between the cause of tobacco advertising (disease & health) and the main purpose of tobacco advertising (making money). ... The teenager in the photo tears off some of her skin on her face to pay the clerk in replace of money. ... "Rigorous scientific research has shown that price increases, strict advertising restrictions and clean ...

• Word Count: 1070
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

They direct promotion programs, combining advertising with purchase incentives to increase sales(Editorial 170). ... This is definitely a respectable amount of a money a year. ... Employment of salaried writers and editors for newspapers, periodicals, and book publishers, is expected to increase as demand grows for their publications (Bureau "writing" 7). ...

• Word Count: 671
• Approx Pages: 3
• Grade Level: Undergraduate

This increases their influence and power they hold over politicians and the populace. ... Secondly, creating a new concept that might not be as popular as an imported product is wasting time and money and resources. Money wasted on production, is money that could have been spent on raising advertising revenue. ... Today people are questioning this quasi-right, because the owners of these huge diversified media companies are more money oriented than they are concerned with the public's interests. ...

• Word Count: 2440
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

In today's society, advertising is showing little girls contradictory messages, to be the "sex pot" but to still stay at home and spend money but not too much money, basically to be every mans perfect woman. ... Unfortunately, the way advertising is promoted is marking children for money. ... The way advertising today it can increase jealously, sexual violence, and the assumptions of women's education. ...

• Word Count: 1218
• Approx Pages: 5
• Grade Level: Undergraduate

Capitalist media systems have lead to increased concentration of corporate media ownership, a small number of firms dominate each of the major media sectors. ... In addition to this centralisation of media power, the major feature of the global media order is its increasing interest in commercialism and an associated marked decline in the relative importance of public broadcasting. With the increased globalisation of the world economy, advertising has come to play a crucial role in the few hundred firms that dominate it. The spending on advertisements per capita is increasing at a rate well ab...

• Word Count: 1561
• Approx Pages: 6
• Grade Level: Undergraduate

This is advantageous to the corporation because money spent on the development of the career section of the corporate Web site is not wasted. ... "More resumes must be reviewed, more e-mails dealt with, and specialized applicant tracking software may be needed to handle the increase in applicants caused in many Internet recruiting efforts" (Jackson and Mathis, 219). Information technology and human resource professionals may be faced with the task of selecting and implementing software to screen and track the increase in applicants received from Internet recruiting initiatives. ...

• Word Count: 1442
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Advertisements are created to generate the interest of the consumer and to facilitate increased consumption of products and services. ... Not only do the advertisers create advertisements, but they spend huge sums of money to run, test, and measure advertising effectiveness....

• Word Count: 767
• Approx Pages: 3
• Grade Level: Undergraduate

No longer would a woman need a man to survive, for the increased efficiency created by the improved technology created new career opportunities for females. ... With the increased travel and job opportunities created by the revolution, the United States began to experience an unprecedented wave of urbanization. ... The primary concern of the advertiser is to make money, and will do anything, to better accomplish the goal. ... They knew that women were proud however, to be receiving the increased social recognition and appreciation, which they were receiving by being allowed to vote in the...

• Word Count: 2026
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

Since Photoshop editing is a simple task to learn, it can help save money. ... In oppose to working for someone else, a person can make money on his/her own by pursing the use of Photoshop. ... Many individuals worldwide have been reaching out to take initiative, but the users of Photoshop editing software fail to realize the problems that they are causing to gradually increase. ...

• Word Count: 1587
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

This affiliation with fun and euphoria depicted in the series is an unrealistic view of alcohol use and is a dangerous ploy undertaken by CUB to increase drinking amongst young Australians. ... Retail advertising in the print form attempt to increase consumption by expanding market base (e.g. women and teenagers) and increase usage (2 for 1) (Fisher, 1993, p56). ... A quantitative estimate of the contribution of alcohol advertising is difficult to calculate, but it likely that ads amount for a 10% to 30% increase in the total amount of alcohol that would be consumed without advertising....

• Word Count: 2869
• Approx Pages: 11
• Grade Level: Undergraduate

The purpose of this experiment was to increase the sales of these two items at the theater's concession stand. As a result, sales of soda soared by 57.5% with popcorn sales increasing by 18.1%. ... This approach states that the constant repetition of very weak stimuli has an increasing effect on the consumer. ... These theoretical approaches involve the constant repetition of weak stimuli, and in this case sexual stimuli, which increases the effect on subjects involved. No study has yet proven that this approach has been effective in increasing sales (Haberstroh, 189). ...

• Word Count: 3661
• Approx Pages: 15
• Grade Level: Undergraduate

Therefore, there has being increase of negativity in the way advertisements are conducted (Kaid, 2004). ... This provides that once the money strength has been allowed to play the role of deciding on the rule of advertising, regulating the content will be very hard.by 2012, president Obama was expected to spend a lot of million dollars that were to be funded by wealthy donors....

• Word Count: 1081
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

According to a research done by California State University, "The advertisements sell images of thin, beautiful light skinned women, along with the image is a message from the advertising company telling girls to lose weight, or increase their breast size" (Reed). ... Advertisers will always continue to sell and market their products using sexuality as the main ingredient to catch their audience attention; however it is the audience that needs to be aware of the message and the false ideal person that they want you to become to make money off the advertisements....

• Word Count: 1245
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

In the late 20th Century, mass media could be classified[by whom?]  into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as "mass media" has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. In the 2000s, a classification called the "seven mass media" became popular. ...

• Word Count: 4840
• Approx Pages: 19
• Grade Level: Undergraduate

(p.167) The third section of the book, "No Jobs," can be in many ways the most disturbing, for it is in this section that the shocking effects of the increase in branding on workers all over the world are explored. ... The last chapters of the book, although optimistic, do foreshadow impending doom, as it is difficult to stop the ball that has already been set in motion to the tune of making money with brands and superstores. ...

• Word Count: 1843
• Approx Pages: 7
• Grade Level: Undergraduate

Everyone has encountered a "freak" at one time or another, whether at the mall or on the street or at a family function. They are most everywhere. When I use the term "freak" I don't mean it in any demeaning manner. I am referring to the outrageously dressed people in black ill-matched clothing, blue or green hair, wearing morbid make-up and pierced in every place imaginable. You know, those people you stop to stare at as you say, "Oh my God!" ...

• Word Count: 3405
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

Hypnotism is an exceptionally interesting experience to witness firsthand. With an object as ordinary as a swinging pocket watch, some individuals have the power to gain control of another person's mind by lulling them into a meditative state. The hypnotist is able to speak to the person's subconscious mind, directly bypassing their normal conscious thoughts and defenses, influencing them on their most basic level of thought. This instigates an unusual response in individuals under hypnosis, as they ignore all but what the hypnotist suggests. The Christopher Nolan movie Inception d...

• Word Count: 4544
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate