Introduction BMW Mini is planning to invest in a car manufacture in Brazil. This report is about if it is attractive for BMW Mini to buy a local company or cooperate with it. It concerns the following five aspects: Business Environment, Market Environment, Production and Expenditure, Business Cycle and International Economy and the Currency Markets. The purpose of this report is to find out if it is, and then how attractive it is for BMW Mini to invest in a Brazilian company. To come to a conclusion we used models like the PEST-analysis, Porter's Five Forces model and the four P's. ...

• Word Count: 2783
• Approx Pages: 11
• Grade Level: Undergraduate