1. Business Plan - Pandofandlejoie Breweries, Inc.
We intend to implement a niche marketing strategy, focusing on certain target markets, particularly in view of Tsingtao Brewery dominance on the market. ... We intend to vigorously undertake new channel and distribution development in addition to deploying aggressive marketing strategies. ... As a result, we intend to implement a niche marketing strategy, focusing on certain target markets, particularly in view of Tsingtao Brewery dominance on the market. ... Therefore we intend to implement an aggressive marketing strategy, well supported by the other business functions (Purchasing, Customer ...
- Word Count: 6484
- Approx Pages: 26
- Has Bibliography
- Grade Level: Undergraduate