1. Strategic Analysis
Cannondale is based on a vertical integration business strategy, whereas most of its competitors utilize market development and segmentation strategies to increase market share or specialization and single-channel distribution. ... Using the Product Market Matrix Cannondale's strategy has historically focused on product development. ... Cannondale is now experiencing the leveling-off of sales and erosion of earnings that is often prevalent in a maturing industry. ... In 1999, all of these measures had fallen to levels equal to a third to a half of their peaks in 1997. ... Since reven...
- Word Count: 3584
- Approx Pages: 14
- Grade Level: Undergraduate