1. Disney Co
Indeed, the consideration about any trends should have been incorporated in their environment analysis. ... A further analysis of their macro and micro environment highlights their malfunction. MACRO ENVIRONMENT (P.E.S.T) The components of the macro environment are the political-legal environment, the economic environment, the socio-cultural environment, and the technological environment in which Euro Disney operates. Political-legal environment: Euro Disney's decision to open its Theme Park near Paris has caused a negative publicity in the sight of many French politicians. ......
- Word Count: 2275
- Approx Pages: 9
- Grade Level: Undergraduate