1. Marketing Ocean Park and Disneyland in Hong Kong
Through secondary sources, such as: newspaper articles, internet information and textbooks, Ocean Park's marketing mix is analyzed, comparing to that off Disneyland's. ... As the theme park industry is an expanding market, both Ocean Park and Disneyland are continuously developing their marketing strategies and styles in order to fit the needs of their consumers. ... The range of secondary sources includes: Newspaper Articles, Internet Research and Textbooks. ... One of the main advantages of Internet research is that it is extremely broad; therefore there is an abundance of informat...
- Word Count: 4350
- Approx Pages: 17
- Has Bibliography
- Grade Level: Undergraduate