1. Services marketing
Most of the literature on international marketing and export strategies is designed and developed to the needs of the manufacturing sector. ... Today, however, the technological innovations such as internet and satellite have created totally new forms of internationalization. ... Internet has opened up services for consumers wherever these have access to their websites. ... A firm using the Internet as a form of electronic marketing mode can do this deliberately to get access to international markets. ... Once this has been done, a local service offering has to be developed in the new market (...
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate