1. Direct Marketing
Today the scope of direct marketing has expanded dramatically largely due to the use of the telephone and in particular the use of the Internet. ... This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opp...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate