Microsoft bravely decided to implement nostalgia into an Internet Explorer commercial entitled, Child of the 90s. The commercial contained multiple 90s references and trends and correlated it to Internet Explorer, which was also invented during the 90s. ... By doing this, Microsoft wants the people that are reminiscing to connect those great times with Internet Explorer, which was highly used in the 90s. ... By implementing nostalgia, Microsoft successfully creates an emotion appeal that creates support for their Internet Explorer browser. ... Due to the absence of logos, the audience is left...

• Word Count: 945
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate