As all the seventeen chapters convey different, but related matter, where a reader can chose to increase his knowledge from a specific chapter only. ... How David Kelley decided to start a company instead of pursuing a Ph.D, which led to the foundation of IDEO. ... Constantly reviewing and revising the brainstorm process will help one to excel in learning form brainstorming. ... This was one of the moment where I imagined myself in the same circumstances. Everywhere I go I have been taught to ask, just ask, but after reading this book, I am sure I will be asking as well as observing the action...

• Word Count: 1674
• Approx Pages: 7
• Grade Level: Undergraduate