Below we consider two examples of how IT has been used to differentiate and thus gain competitive advantage. ... Once a member has paid up the amount he can be assured of no more hassles. ... The company has tools that guide a prospective customer over website on how and what to purchase a router. ... This made Martinez to realign Sears from trying to sell everything and focus on seven core types of merchandise, with more attention to women's apparel. ... A direct mailing scheme, for example, is more effective if the company can pick and chose people with specific preferences from a ...

• Word Count: 1692
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

Step 2 shows how to construct a customer's value chain. Step 3 shows how to identify the customer's business strategy by examining this value chain and using other kinds of information. Step 4 explains how to use additional information and intelligence to leverage that understanding into strategic needs and priorities. ... How do your products reach their customers (the downstream value chain)? ... Suppliers set up satellite offices next door to the most convenient procurement center. ...

• Word Count: 4100
• Approx Pages: 16
• Has Bibliography
• Grade Level: Undergraduate

Introduction Hamilton Technologies, Inc. (HTI) was founded in 1986 by its current CEO, Margaret Hamilton. Hamilton Technologies provides products and services to modernize the planning, system engineering, and software development process in order to maximize reliability, lower cost, and accele...

• Word Count: 5965
• Approx Pages: 24
• Grade Level: Undergraduate