Even though times have changed and women are starting to be the breadwinners and responsibilities for men and women are flip-flopping. ... The media is presenting an image of our lifestyles that each male and female are supposed to live up to throughout their daily lives. ... Also the media portrays this image that men have to be this big muscular figure that repeats the famous phrase "I pick things up, and pick them down.... Advertising involves all sorts of interconnected relationships, the relationships between objects and people, how we use certain symbols to show that relationship, t...

• Word Count: 2353
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate

Kohlberg (1966) believes that once a child has learned their gender is fixed, he or she will pursue information on how to behave accordingly. ... This type of evidence is disturbing as children who see gender stereotypes on television are assimilating the information they observe and picking up cues about how they should behave and act, unaware that what they are observing is a biased and distorted view of the world.  ... Since women are the carriers of babies and have the ability to breastfeed, it is not strange that women should be assigned the role of the caretaker of the home, while men, ...

• Word Count: 818
• Approx Pages: 3
• Grade Level: Undergraduate

Usually people can see McComas filled to the brim with both men and women running, lifting, and sweating and is busy during all hours of the day. ... One of the reasons many students prefer to hang out and go to the gym at McComas is because of how nice the building is in general. ... Furthermore the split between gender norms and feeling out of place in the weight room also plays into women's hesitation to lift weights. ... While you can find most men on the bottom floor in the weight rooms amongst the sounds of clashing metal and grunts and groans or on the court playing a pick-up game ...

• Word Count: 2003
• Approx Pages: 8
• Grade Level: Undergraduate