Much direct marketing activity is intended to result in a sale. However, in some situations a direct sale might be unlikely or inappropriate. ... The result may not be a sale, but some specific, measurable action that will hopefully contribute to an ultimate sale. ... This, in turn, will contribute to the eventual sale. ... Reflecting the revolutionary impact of the WWW and e-commerce on the industry, The DMA has acquired two e-commerce trade associations, the Association for Interactive Media (AIM) New York and the Internet Alliance (IA) Washington, D.C. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Much direct marketing activity is intended to result in a sale. However, in some situations a direct sale might be unlikely or inappropriate. ... The result may not be a sale, but some specific, measurable action that will hopefully contribute to an ultimate sale. ... This, in turn, will contribute to the eventual sale. ... Reflecting the revolutionary impact of the WWW and e-commerce on the industry, The DMA has acquired two e-commerce trade associations, the Association for Interactive Media (AIM) New York and the Internet Alliance (IA) Washington, D.C. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Much direct marketing activity is intended to result in a sale. However, in some situations a direct sale might be unlikely or inappropriate. ... The result may not be a sale, but some specific, measurable action that will hopefully contribute to an ultimate sale. ... This, in turn, will contribute to the eventual sale. ... Reflecting the revolutionary impact of the WWW and e-commerce on the industry, The DMA has acquired two e-commerce trade associations, the Association for Interactive Media (AIM) New York and the Internet Alliance (IA) Washington, D.C. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Much direct marketing activity is intended to result in a sale. However, in some situations a direct sale might be unlikely or inappropriate. ... The result may not be a sale, but some specific, measurable action that will hopefully contribute to an ultimate sale. ... This, in turn, will contribute to the eventual sale. ... Reflecting the revolutionary impact of the WWW and e-commerce on the industry, The DMA has acquired two e-commerce trade associations, the Association for Interactive Media (AIM) New York and the Internet Alliance (IA) Washington, D.C. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Much direct marketing activity is intended to result in a sale. However, in some situations a direct sale might be unlikely or inappropriate. ... The result may not be a sale, but some specific, measurable action that will hopefully contribute to an ultimate sale. ... This, in turn, will contribute to the eventual sale. ... Reflecting the revolutionary impact of the WWW and e-commerce on the industry, The DMA has acquired two e-commerce trade associations, the Association for Interactive Media (AIM) New York and the Internet Alliance (IA) Washington, D.C. ...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate

Much direct marketing activity is intended to result in a sale. However, in some situations a direct sale might be unlikely or inappropriate. ... The result may not be a sale, but some specific, measurable action that will hopefully contribute to an ultimate sale. ... This, in turn, will contribute to the eventual sale. ... Reflecting the revolutionary impact of the WWW and e-commerce on the industry, The DMA has acquired two e-commerce trade associations, the Association for Interactive Media (AIM) New York and the Internet Alliance (IA) Washington, D.C. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Much direct marketing activity is intended to result in a sale. However, in some situations a direct sale might be unlikely or inappropriate. ... The result may not be a sale, but some specific, measurable action that will hopefully contribute to an ultimate sale. ... This, in turn, will contribute to the eventual sale. ... Reflecting the revolutionary impact of the WWW and e-commerce on the industry, The DMA has acquired two e-commerce trade associations, the Association for Interactive Media (AIM) New York and the Internet Alliance (IA) Washington, D.C. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate