(Taylor, Communication 56, 59) The subliminal advertisements took place in a movie theater located in Fort Lee, New Jersey where the phrases, "Drink Coca-Cola" and "Eat Popcorn" flashed on the screen while the movie was playing. ... Following these incidents, the National Association of Broadcasters prohibited subliminal messages to occur while a movie was in session. ... The research and the results from the movie theater were never reproduced or documented following the experiment. ... This was the second incident following the movie advertisements causing widespread concern about subli...