EXECUTIVE SUMMARY During one of his two combat tours in Vietnam, Federal Express CEO Frederick Smith got a quick lesson in survival from a crusty Marine sergeant. "Lieutenant," the sergeant told Smith, "there's only three things you gotta remember: shoot, move, and communicate."(Fortune, Nov. 1997) Some thirty plus years later, and at the helm of one the shipping industry's largest competitors, Smith has utilized that same tactical advice in the business world. His maneuvering of FedEx has incorporated an aggressive shooting strategy as the company has emerged ...

• Word Count: 9819
• Approx Pages: 39
• Grade Level: Undergraduate