External Analysis 4 2.1 Industry Overview 4 2.2 Porter's 5-Forces Analysis 4 2.3 GDPEST Analysis 7 3. ... Competitor Map 12 5. ... A year later OKK's boy Godtfred Kirk Kristiansen (GKK) got during the company and 5 many years later LEGO established "LEGO system in playing". ... Later regarding the concept of pre packed products was created also more into items that failed to look like or even make use of the conventional LEGO bricks but appeared to participate with Playmobil or Barbie dolls (Drejer 2002). 2.2 Porter's 5-Forces Analysis Lego is understood for its large...

• Word Count: 2913
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

EXECUTIVE SUMMARY During one of his two combat tours in Vietnam, Federal Express CEO Frederick Smith got a quick lesson in survival from a crusty Marine sergeant. "Lieutenant," the sergeant told Smith, "there's only three things you gotta remember: shoot, move, and communicate."(Fortune, Nov. 1997) Some thirty plus years later, and at the helm of one the shipping industry's largest competitors, Smith has utilized that same tactical advice in the business world. His maneuvering of FedEx has incorporated an aggressive shooting strategy as the company has emerged ...

• Word Count: 9819
• Approx Pages: 39
• Grade Level: Undergraduate