1. Case Analysis - The Lego Group
Executive Summary The strategic evaluation used various designs in regards to three amounts of strategic evaluation. The PEST design had been used for the macro atmosphere evaluation, Porters for the market evaluation together with VRIO framework for the interior evaluation. LEGO's major profits is built in west Europe and North America, but while LEGO does perhaps not experience considerable development in the Western European, it offers skilled development of even more than 20% in 2012 alone in the North American market. LEGO's growth in appearing areas was considerable, but due to...
- Word Count: 2913
- Approx Pages: 12
- Has Bibliography
- Grade Level: Undergraduate