1. Diffusion of Innovation Theory
Diffusion of Innovation Theory There is a broadly accepted area of study which is appropriately named Diffusion of Innovation Theory (DOI theory). Before continuing, an appropriate definition of Diffusion of Innovation is needed. In his book Diffusion of Innovation, Everett Rogers defines diffusion...
- Word Count: 2781
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate