All essential elements of marketing are generally covered under one of the "Four P's- it is also important to note that the elements used to comprise the mix are interdependent and changeable depending again on the organisations specific needs. ... While McDonald's product variety (i.e. its menu) is limited to core American-style burger meal items, the company has taken great strides and invested in the development of new product lines most recent of which would be the promotional trials of the McChicken Korma Naan and Chinese McRib (an attempt to cash in on the equally lucrative ...

• Word Count: 2425
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

"In September 2007, prices moved sharply higher as poor weather led to decreased expectations for the next harvest in the world's largest 'arabica' coffee producer, Brazil". ... With growth of technology across the world, Starbucks introduced the app to smart phones to not only keep up with technological advancements, but also used them to great effect. ... It is important to note that the PESTLE analysis does more than just help Starbucks make the correct decisions. ...

• Word Count: 1562
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Executive Summary Mission Statement Pandofandlejoie Breweries Inc. produces products of high quality and impeccable taste that nurtures a sense of community by bringing people together. Vision Statement Pandofandlejoie Breweries Inc. will produce only the highest quality ales and lagers that wil...

• Word Count: 6484
• Approx Pages: 26
• Has Bibliography
• Grade Level: Undergraduate